The End Of TV (As You Know It)

Google Inc. is the company, more than any other, that frightens the media Establishment. The company's ad revenues were $6 billion last year and are expected to be $10 billion this year. What disturbs programmers and distributors at the big networks is that the company hasn't even scratched the surface of what its search technology might be able to do. It probably won't be too long before Google gets good at helping Web surfers find and organize all the available online video related to their hobbies. That pile of alternatives is likely to "eat into traditional TV time...>

More (BusinessWeek; Registration may be required)