Google Surges In Search

"The gap between the top two search engines widened in November 2005, as US searchers Googled it for nearly four out of every ten searches they conducted.

It wasn't just the stock priced that accelerated past Google's flat-footed search rivals in 2005. The comScore numbers for November told a similar tale, IDG said in a report.

For that month, Google's search engine processed 2.05 billion searches, 39.8 percent of the 5.15 billion made that month. Yahoo handled 1.52 billion for 29.5 percent. Year over year from 2004 to 2005 saw a much narrower gap between the two big search players, 34.6 percent to 32 percent in Google's favor, the report said.

Microsoft trailed the pair with 14.2 percent of searches in November. AOL, most recently in the news for its expanded partnership with Google, served up 8.7 percent of the answers users craved, while IAC's Ask Jeeves grew a bit in share to 6.5 percent.

Google's dominance should give investors in the search advertising company more reasons to keep pushing the stock price forward. More queries means more opportunities for those valuable contextual ads to be clicked, and more money to roll into the Googleplex. "

webprodnews.com